Maruti Suzuki Celerio – The Weapon for Hatchback Segment Domination

There has not been a single person who has visited Auto Expo 2014 and didn’t talk about Maruti Celerio. The car has been the solely reason for many people to visit Auto Expo this year. This new Maruti car has created a sensation amongst people with its new AMT technology which is also first in any Indian car. The car has been launched and is already bringing a lot of buyers to Maruti’s Showrooms. Let’s find out what are the reasons for the high popularity of this car.

When you look Celerio from front, you can easily see the high resemblance of this car with Renault Duster. The twin barrel headlights and wide chrome front grille surely hints towards the origin of its styling Side profile of the car has a sharp shoulder line while the rear of the car looks like its younger sibling Alto 800. We wish if Suzuki would have spent a bit more time on its styling.

Maruti Celerio is powered by the famous K10 unit of Maruti which is also powering their other cars like Wagon R and Alto K10. There have been some changes made to this engine though to make it feel more quiet and refined. The engine now behaves nicely below 3000rpm mark and gives instant throttle response at low rpms. This 3-cylinder unit pumps out a power output of 67bhp at 6000rpm while the maximum torque output of 90Nm is achieved at 3500rpm. Celerio is available with five speed manual as well nation’s first Automated Manual transmission known as EZ drive technology. In AMT, clutch and gear changes are operated by hydraulic actuators using a dedicated ECM. The car performs better than what you expect and feels like the best car from Maruti till date to be equipped with K10 engine.

Most of the Maruti Celerio reviews have especially pointed towards the up-market interiors and features in this car. The rear leg room and knee room makes this car feel the best in its segment. The cabin quality has been enhanced to add the premium touch to this car. The top variant ZXI which is not available with automatic transmission comes equipped with 14-inches alloy wheels, electrically adjustable side mirrors, rear wiper, washer, defogger and all power windows. Moreover, you will get tilt adjustable power steering, integrated music system with Bluetooth connectivity and steering mounted controls. Driver side airbag is standard on the top variant but you will have to pay extra for second airbag and ABS.

Maruti Celerio price bracket has come up as a surprise as it becomes the cheapest car in India to be available with an automatic transmission. The base variant will cost you around 3.76 lakhs while the automatic version of Celerio is priced at INR 4.14 lakhs (all prices ex-showroom, Delhi).

Column Overload in Web Designs – A Look

Columns can be very effective in web design, but in some cases, they can actually be counterproductive. With the growing focus on minimalist web design, the column has started to become less popular. According to Web Design Depot, websites from 2005 to 2007 often incorporated as many as five columns on a single page. While it’s not as common to see five columns on a single page these days, some websites still get into column overload. Additionally, many sites do not lend themselves well to columns all.

Splitting the Focus

One of the biggest problems with columns is the fact that they split the viewer’s focus. Columns vie for the viewers’ attention, and when the columns are of equal size, it can be confusing for the viewer to decide which one she should give priority to. The problem becomes even greater when the webpage has more than three columns, each one with images, videos, and other multimedia inputs.

When designing your website and your eCommerce store, you must think of the design as pushing the viewer toward your final call to action. Think of every obstacle as being an opportunity for that viewer to leave the page. Columns break up the focus, and the breaking of the focus jars the viewer from the browsing experience. In that moment, she can decide to go to another webpage or eCommerce store. It doesn’t matter if you’re using the newest and greatest iPhone website template, breaking the focus makes it more likely that you will lose that viewer.

Best for Breakdowns

The column has not outlived its usefulness yet. Instead, it has a very narrow function in modern minimal web design. The column works well when used provide a breakdown. For instance, eCommerce stores use columns to provide a breakdown of the various product categories they offer. This breakdown sometimes is nothing more than a header in the column with an image underneath. These kinds of columns tend to work well, so long as they are not fighting with one another. If one needs to be dominant, only one can be highlighted in terms of size or coloration. You must make the others more neutral.

Columns can also work for news stories. A number of eCommerce stores use columns to categorize subjects such as news, latest additions, and the like. As long as they follow the same pattern of having minimal content in the column, viewers will not be too distracted. Remember that you should not use columns on a squeeze page or a sales page of any kind. The disruption of the viewing process is too great, and you will substantially reduce the effectiveness of your sales pitch.

While columns used to be quite popular, they have decreased significantly over the past few years. The increased focus on minimal web design has also led to a further decrease in column use. The main problem with columns is the fact they split up the viewer’s focus. The columns compete for attention, and with each obstacle, it becomes more likely that you will lose the viewer. To avoid this, you need to avoid using columns except for narrow breakdowns that link to other pages.